About US
Our Brillant story
Diamonds are a celebration, a memento of life’s most brilliant moments. The jewelry that represents you should be every bit as elegant and unique as yourself. So, that’s what we created - 100% conflict-free, lab-grown diamonds, brilliantly set in a range of classic designs, modern styles, and design-your-own options to reflect your individuality and celebrate your uniqueness.
We truly believe that diamonds are personal. They express your style, represent your values, and tell your story. Express yourself with Pranessa, where we don’t just create diamonds, we create diamonds that deserve you
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The Pranessa Promise
For over 40 years, Pranessa Jewels has masterfully blended timeless tradition with modern innovation to create fine jewelry that inspires and endures born from a passion for art and precision. Each of our pieces is crafted with trust, integrity and a deep respect for the moments they celebrate. Utilizing cutting edge 3D printing technology and sustainable practices.
At Pranessa, every creation tells a story of love and light designed to shine through generations. Our certifications from RJC, SRSP, and DSRSP are a testament to our unwavering commitment to quality, ethics, and excellence.
Uncompromising Quality Assurance
All diamonds at Pranessa are carefully selected for their quality before our proprietary technology enhances their clarity. Our quality assurance team works meticulously to ensure that our diamonds are of top quality and worthy of the Best Brilliance name. After our stringent inspection, your diamond is certified by a licensed professional before being carefully placed in your customized piece and shipped to your home. That is our uncompromising promise to each of our customers, today and always.
Classically-Inspired: Our Story
Pranessa was founded by Akshie Jhaveri, a third-generation jeweler. Inspired by her family’s legacy, Akshie launched a collection and then a company whose mission was to create a transparent and value-driven approach to jewelry with 100% conflict-free lab-grown diamonds always of the highest quality that never compromise on style or value. Pranessa was founded with the understanding that the right jewelry has the power to transform how you look and feel, and we strive to bring you that power with our commitment to timeless jewels and conscious living.
As a proud minority-female-founded and 75% female-led company, Pranessa’s commitment to Akshie’s founding mission is only matched by our commitment to supporting brilliant women who continuously push commercial and creative boundaries to empower and inspire future generations of women to pursue their passions. Telling their stories is an integral part of writing our own.
Brilliantly-Set: Our Designs
At the heart of Pranessa lies our expansive production facility. An innovation-driven space where tradition meets technology.
Spanning thousands of square feet and equipped with cutting-edge machinery, our facility empowers over 800 skilled artisans and technicians to craft high volumes of fine jewelry with exceptional precision. From design to delivery, every step is handled in-house, ensuring unmatched quality, speed, and scalability.
